The NHL has partaken in several initiatives over the last several years to attempt to grow the game of hockey into foreign markets.
However, the biggest untapped resource of talent may be a nation that’s not so foreign to the game.
The rise of top-tier NHL talent emerging from Germany is one that has not gone unnoticed by those around the NHL. But has the league taken notice of the potential to grow the game that comes with the injection of young German stars in the NHL?
The most effective way for the NHL to grow the popularity of the game is to heavily promote their new rise of German hockey stars in their home nation, which will increase the number of future talent at an exponential rate in comparison to marketing efforts in markets that are more foreign to the game of hockey such as China and Japan.